Puchi is a luxury extract product made in Los Angeles.

The word ‘puchi’ in Japanese is an adjective meaning small or petite. When asked to create a brand and packaging around this idea I came up with the idea of a Koi fish because of it’s Japanese origins and because of its small form.

See the Behance case study Here

Adobe Creative Suite, Maxon Cinema 4D, OTOY Octane Render